Younger Now

This project was done in collaboration with NARS cosmetics; the concept that was provided the in brief was to continue raising brand awareness for NARS. For this, the idea I came up with was to target to an older demographic for women over 50 years of age. It was a difficult task because it is a very forgotten demographic but I was lucky enough to have 3 women in my family of said age range that helped me understand their needs when it comes to makeup and campaigns.